Case Study
RDi Solutions
A search-first website — built from the ground up and launched in 30 days.
Industry
Services
- SEO
- Web Design & Development
Overview
RDi Solutions had the expertise. What they didn’t have was a website that could prove it. Built on Google Sites and hosted under a Google-generated URL — not their own domain — the site had no SEO strategy, no analytics, and no way to compete in search. With a convention booth and a launch deadline weeks away, we rebuilt everything from scratch.
01
Invisible by every measure.
No domain. No analytics. No search presence — and a convention deadline weeks away.
The Challenge / 01
The site ran on a Google Sites URL, not their domain. No domain authority, no crawlable history — search engines had nothing to work with.
The Challenge / 02
Critical service and technology content was embedded inside graphics. Google couldn’t read it, so it didn’t count.
The Challenge / 03
The site needed a logical structure guiding visitors through their services and technologies. We reorganized the architecture to create a clear journey from landing to conversion.
The Challenge / 04
Another company shares the RDi Solutions name, pushing them off the first few pages for their own brand terms.
02
Built for search from the ground up.
Every stage had one goal — make sure the right people could find them.
Strategy
Audited what was missing and mapped what needed to exist — the right pages, the right domain setup, and a site architecture built to expand into new industries and grow into a fire prevention content hub.
Execution
Built and launced the full site in 30 days — on their domain, with proper URL structure, all keyword-rich content converted from images to indexable copy, and analytics tracking for Google and HubSpot installed from day one.
Integration
Domain, analytics, and search presence connnected and working together for the first time — a real foundation that could be measured, tracked, and built upon.
Optimization
The launch was the starting line. Ongoing SEO work targeting service industry keywords is underway, with the blog content hub in development to build topical authority in fire prevention over time.
03
What we built.
Every decision was made with search and growth in mind.
Website Redesign
RDi Solutions needed a website that reflected the quality of their work — and could hold up under the scrutiny of a convention audience. We moved them off Google Sites entirely, built on their own domain, and designed a modern, professional presence they could proudly show to peers and potential clients.
Technology pages that didn’t exist got built from scratch. The architecture was planned for growth — structured to expand into new industries and support a fire prevention blog content hub as their marketing program matures.
The result: A site built on their domain, designed for credibility, and architected for what comes next.
SEO Foundation
The old site had no SEO strategy — and the platform made it nearly impossible to build one. Content that mattered was locked inside images Google couldn’t read. No existing analytics, no domain history, and a branded search result was buried behind a competitor sharing their name.
We rebuilt the content as real, search engine-friendly copy. Analytics was integrated on day one. The domain and URL structure were set up correctly from the start — giving search engines something to work with for the first time.
The result: Landing on the front page for their own brand terms, averaging a top-4 position — with a full keyword strategy launching in the months ahead.
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